The science of persuasion

Getting a 'yes' takes more than luck

Persuasion is about convincing people that your best interests and their best interests are aligned.

While planning and preparation are key to successful communication, focusing too much on content and too little on persuasive delivery can result in your message being lost.Science_of_Persuasion_3d_cover.png

Our white paper explores the science of Robert Cialdini's six principles of persuasion:

  • Reciprocity
  • Commitment and consistency
  • Social proof
  • Likability
  • Authority
  • And scarcity

If you want to get a 'yes' in your next meeting, download our complimentary white paper today.